Domains are
grand seeds, indeed

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Domains are grand seeds, and these seeds can develop into grand trees of global enterprises serving every corner of the world. Each domain also sports the following characteristics.

Digital address

A domain is the address of your digital store. If you want to visit Apple, just go to If you want to visit Alibaba, again just go to What is your digital address? Is your address easy to remember?


A brand can be seen as having two components: brand name (what) and brand address (where). For example, "Tesla" tells you it's about electric cars and "" tells you where to get one.


A good domain is an asset which grows in value over time. For example, was sold for $21,000 in 2017 then $120,000 in 2018, and was sold for $3 million in 2014 then $ 3.5 million in 2018.


October 23

In my last article, I gave an overview of Benmi, a site which aggregates domain sales data from marketplaces in China. Continue reading...

October 7

Even though China is a large digital economy driving demand for domains, the language barrier makes it difficult for investors in the west to understand the China domain market. Fortunately, some companies are trying their best to help, and one of them is Benmi. Visit for their English services. Continue reading...

October 6

Common knowledge is that Chinese companies own Chinese brand names. Even foreign companies follow this rule when operating in China. For example, Amazon is Ya Ma Xun (亚马逊); Apple is Pin Guo (苹果); and Tesla is Te Si La (特斯拉). Continue reading...

September 30

Based on the “Internet and Domain Industry Report” (Chinese) published in June this year, here's the updated list of the Top 10 domain registrars in China. Continue reading...

Domain Wisdom

About Me

Domains are my specialty. Please read my daily posts on LinkedIn, join the conversation, and learn how to formulate your global domain strategy.

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Kassey Lee
Founder, Grandseeds