It's a two-way street when it comes to the Chinese domain market


December 7, 2019 (Sat). Many investors may see China only as a buyer for expensive .com domains. However, the days are coming when you'll hear more and more about Chinese owners selling domains to buyers outside China. A recent news story I read is an indication of what is to come.

Last month, the domain Viafintech.com was sold by its Chinese owner to a German company for 46,980 yuan. The buyer is Barzahlen Cash Payment Solutions GmbH, a fintech startup founded in 2011 in Berlin. Barzahlen is also a payment system which is widely used across Germany. The company's corporate domain appears to be Barzahlen.de.

The fintech startup owns the English-based brand "Viacash" for a payment infrastructure used in Europe, which operates from the matching Viacash.com. The company also indicates that it owns the trademark "Viafintech" and registered the domain Via-fintech.com in January this year.

Here are several points of interest to domain investors. First of all, the domain Viafintech.com was registered by a Chinese investor named Lu Chen on September 8. 2018 and sold via the marketplace on West.cn. This shows domains can be sold to China as well as from China. In other words, China is becoming a global domain market where domains are bought and sold inside and outside China.

The transaction shows that brand-matching domains are important and valuable. Barzahlen already owns Via-fintech.com but was willing to further invested about $7,000 to acquire the Viafintech.com. This tells us selling upgrade for brand matching purpose is an opportunity for domain investors.

Note that Viafintech.com is English-based on the .com extension. This falls into the EnglishDotcom domain strategy I have been advocating for quite a while. The best way to position your startup as a global player is to choose the EnglishDotcom domain strategy, because English is the global language and .com the global extension.

Join me on LinkedIn for further conversation or read more domain articles below.

Domain For Sale


ChinaClubhouse.com


Create 'China Clubhouse' as a brand for a top-class Chinese restaurant chain, and run your global food business from the matching ChinaClubhouse.com. First owned in 2010, this domain is endowed with maturity like old wine. Please contact me if you want to purchase this domain.

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域名


域名是企业的门面,必须对应品牌、简单易记、世界通用。英文是国际通用语言,.com 则是全球最受欢迎的后缀,国内外一流品牌都使用 .com 域名为官网,比如BabyTree.com (上市育儿服务公司“宝宝树”)和SenseTime.com (世界最高价值AI初创企业“商汤”)等等。

《本周域名介绍》

ChinaClubhouse.com

欲收购此域名,请与我联系。

About


Domains are like seeds. When carefully cultivated, they develop into grand trees bringing in massive revenue. Grandseeds offers a fine collection of domains to help startups create brands with matching domains. A brand-matching .com starts you as a global player from day one. A domain is also a digital address, so get the best address in the digital world.

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