There is only one domain but many brands including one from China need it


November 9, 2019 (Sat). It's exciting news in the domain industry. Recently Eko.com was sold for a whopping $1.5 million to become the 3rd largest publicly reported domain sale of the year. This sale illustrates a tough issue faced by startups around the world aspiring to become global players.

The new owner is USA-based media technology startup Eko. The company was founded in 2010 using HelloEko.com. With several rounds of funding to reach a total of $37 million, Eko is well positioned to upgrade its domain to Eko.com. The upgrade will certainly bring trust and prestige to the company.

However, this creates a challenge for startups around the world with the same name. For example, USA-based software startup Eko with $28 million funding uses EkoHealth.com; Thailand-based mobile tool maker Eko with $2 million funding operates from EkoApp.com; and India-based fintech platform Eko with $6 million funding owns eko.co.in.

There is another Eko too – in China. Eko (宜可) was founded in 1997 and has become a global supplier of stainless-steel trash cans. Its American subsidiary operates from EkoUSA.com. The company has also registered EKO as a trademark in over 70 countries.

Once Eko.com becomes the corporate domain of the USA-based media technology startup, the domain will likely be unavailable for a long long time for other companies to acquire. This means it will almost be impossible for other companies with the same name to upgrade to Eko.com.

Here is the lesson: if you aspire to be a global player, get the .com domain matching your brand from day one. Otherwise, you may have to settle for a subpar domain or have to rebrand in order to get the brand-matching .com domain. Is it vital? Yes, because most major brands in the world own their brand-matching .com domains.

Join me on LinkedIn for further conversation or read more domain articles below.

Domain For Sale


ChinaGalleria.com


Create 'China Galleria' as a brand to showcase all the goodies from China, and run your global business from the matching ChinaGalleria.com. First owned in 2003, this domain is endowed with maturity like old wine. Please contact me if you want to purchase this domain.

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域名


域名是企业的门面,必须对应品牌、简单易记、世界通用。英文是国际通用语言,.com 则是全球最受欢迎的后缀,国内外一流品牌都使用 .com 域名为官网,比如BabyTree.com (上市育儿服务公司“宝宝树”)和SenseTime.com (世界最高价值AI初创企业“商汤”)等等。

《本周域名介绍》

ChinaGalleria.com

欲收购此域名,请与我联系。

About


(email me if you want to buy a domain)

Domains are like seeds. When carefully cultivated, they develop into grand trees bringing in massive revenue. Grandseeds offers a fine collection of domains to help startups create brands with matching domains. A brand-matching .com starts you as a global player from day one. A domain is also a digital address, so get the best address in the digital world.

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