A Chinese unicorn with a long numeric domain


May 18, 2019 (Sat). What do you see in the number 10101111? You may think it has to do with something digital because the number consists of only 0 and 1. Well, the answer may surprise you, and it comes from a Chinese startup in the ride hailing industry.

Shen Zhou Zhuan Che (神州专车) is a chauffeured car service provider. Founded in 2015, it went IPO in just one year and recently also acquired German carmaker Borgward for $610 million. That's what I called a fast mover! Valued at more than $1 billion, the unicorn also has an English brand called "Ucar".

Now that you know the Chinese and English brands of the company, can you guess its corporate domain(s)? ShenZhouZhuanChe.com? SZZC.com? Ucar.com?

No, it's actually 10101111.com. A long numeric domain? Yes. What's the meaning of this number? If you want one, here are two suggestions from me: "want you, want you, want want want want" (要你要你要要要要) and "want to win, want to win, easy easy easy easy" (要赢要赢易易易易).

Actually, the domain has no meaning. It just happens to be the phone number to call when booking a chauffeured car. These days, however, it's more likely that riders will just use the company's app than the phone number to book a ride.

Apparently, Shen Zhou Zhuan Che does not own ShenZhouZhuanChe.com, SZZC.com, or Ucar.com. Since the company already has global presence, Ucar.com may be the best domain upgrade because English is the global language and .com the global extension. They can even boldly use "Ucar" both inside and outside China, following the example of unicorn startup VIPKid.

As you already know, I advocate the use of the EnglishDotCom domain strategy for any Chinese startup with a global vision.

Join me on LinkedIn for further conversation or read more domain articles below.

Domain For Sale


ScentBay.com


'Scent' is about fragrance and 'Bay' is a popular choice as part of a company name such as eBay. First owned in 2007, ScentBay.com is endowed with maturity like old wine.

Create 'Scent Bay' as a brand in fragrance-related fields, and run your global business from the matching ScentBay.com.


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域名


域名是企业的门面,必须对应品牌、简单易记、世界通用。英文是国际通用语言,.com 则是全球最受欢迎的后缀,国内外一流品牌都使用 .com 域名为官网,比如BabyTree.com (上市育儿服务公司“宝宝树”)和SenseTime.com (世界最高价值AI初创企业“商汤”)等等。

《本周域名介绍》

ScentBay.com

欲收购此域名,请访问该网站或与我联系。

About


Grandseeds

Domains are like seeds. When carefully cultivated, they develop into grand trees bringing in massive revenue. Grandseeds offers a fine collection of domains to help startups create brands with matching domains. A brand-matching .com starts you as a global player on day one. A domain is also a digital address, so get the best address in the digital world.

To learn more about domains, read my articles here and join me on LinkedIn for further conversation.