EnglishDotCom may be the best domain strategy for Chinese startups


June 15, 2019 (Sat). Chinese startups today are blessed. They are riding two tidal waves which can quickly propel them to the global arena, but going global requires a careful consideration of the domain strategy.

What are the two tidal waves? The first one is the "One Belt One Road" initiative started in 2013 to connect China to the world. The initiative has already reached 68 countries and still more are joining. This massive flow of goods, capital, and human resources makes it natural for Chinese startups to go global.

The second tidal wave is the internet. This global infrastructure enables any startup to connect with designers, bankers, manufacturers, shippers, and of course consumers anywhere in the world. Therefore, many Chinese startups will take advantage of such resources and go global.

To become a global player, however, you need a brand and its matching domain which are easy to remember around the world. In this respect, EnglishDotCom may be the best strategy because English is the global language and .com the de facto global extension. This approach requires the least effort for people of diverse cultures to remember your brand and its matching domain.

Chinese startups have another advantage. The .com extension is already well established and many major brands use .com domains inside China too. BAT, the three internet giants in China, own Baidu.com, Alibaba.com, and Tencent.com respectively. Also, the top 100 Chinese internet companies in 2018 show the same trend, where a whopping 86% adopt .com and 36% are based on English words -- for example NetEase, KingSoft, and AutoHome.

In short, EnglishDotCom may be the best domain strategy because it enables Chinese startups to function well both inside and outside China.

Join me on LinkedIn for further conversation or read more domain articles below.

Domain For Sale


NewRiche.com


First owned in 2004, this domain is endowed with maturity like old wine. Create 'New Riche' as a brand in high fashion, gourmet food, and luxury travel, and run your global business from the matching NewRiche.com.


Visit NewRiche.com for details.

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域名


域名是企业的门面,必须对应品牌、简单易记、世界通用。英文是国际通用语言,.com 则是全球最受欢迎的后缀,国内外一流品牌都使用 .com 域名为官网,比如BabyTree.com (上市育儿服务公司“宝宝树”)和SenseTime.com (世界最高价值AI初创企业“商汤”)等等。

《本周域名介绍》

NewRiche.com

欲收购此域名,请访问该网站或与我联系。

About


Grandseeds

Domains are like seeds. When carefully cultivated, they develop into grand trees bringing in massive revenue. Grandseeds offers a fine collection of domains to help startups create brands with matching domains. A brand-matching .com starts you as a global player on day one. A domain is also a digital address, so get the best address in the digital world.

To learn more about domains, read my articles here and join me on LinkedIn for further conversation.