China and USA are friends after all –- at least in the domain world


October 19, 2019 (Sat). I like the old saying "Every cloud has a silver lining." In every crisis you can find an element of good and even opportunity. This may apply to the current relationship between China and the USA. In the element of domains, I actually see the two countries working hand in hand.

I have been watching the domain world for about 10 years. One thing I have noticed is that companies often adopt domains of their own country extension. This is so in Germany where .de is mainstream. U.K. is about .uk domains. In Japan, .jp is popular. Here in Middle Earth, the hobbits roam the land of .nz. So, it seems to be all about country extensions.

.us was created in 1985 as the American country extension but it never took off, having only 2 million domains after all these years. Instead, .com has become the de facto USA country extension with 91 million domains registered. It has even spread to other countries but .com domains are mainly used outside these countries.

China is different. Chinese companies love .com more than .cn. This is evident in the 2018 Top 100 Chinese Internet Companies Report where 86% of them use .com as corporate domains. Some companies even don't use .cn domains within China. For example, the $3 billion education startup VIPKID operates from VIPKID.com but not VIPKID.cn. Keep, a sports startup with more than 160 million users, is available only on Keep.com but not Keep.cn.

In the world of domains, China and the USA are actually working hand in hand. They both see .com as the best extension and efforts by companies in both countries to adopt .com will position .com as not an American country extension but a global extension.

When the 1st and 2nd largest economies lead, other will follow. So, .com will increasingly become king in the world and its value will continue to rise over the long term.

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ChinaGazette.com


Create 'China Gazette' as a brand for news on China, and run your global media business from the matching ChinaGazette.com. First owned in 2000, this domain is endowed with maturity like old wine. Please contact me if you want to purchase this domain.

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域名


域名是企业的门面,必须对应品牌、简单易记、世界通用。英文是国际通用语言,.com 则是全球最受欢迎的后缀,国内外一流品牌都使用 .com 域名为官网,比如BabyTree.com (上市育儿服务公司“宝宝树”)和SenseTime.com (世界最高价值AI初创企业“商汤”)等等。

《本周域名介绍》

ChinaGazette.com

欲收购此域名,请与我联系。

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(email me if you want to buy a domain)

Domains are like seeds. When carefully cultivated, they develop into grand trees bringing in massive revenue. Grandseeds offers a fine collection of domains to help startups create brands with matching domains. A brand-matching .com starts you as a global player from day one. A domain is also a digital address, so get the best address in the digital world.

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