Domains are
grand seeds, indeed

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Domains are grand seeds, and these seeds can develop into grand trees of global enterprises serving every corner of the world. Each domain also sports the following characteristics.

Digital address

A domain is the address of your digital store. If you want to visit Apple, just go to If you want to visit Alibaba, again just go to What is your digital address? Is your address easy to remember?


A brand can be seen as having two components: brand name (what) and brand address (where). For example, "Tesla" tells you it's about electric cars and "" tells you where to get one.


A good domain is an asset which grows in value over time. For example, was sold for $21,000 in 2017 then $120,000 in 2018, and was sold for $3 million in 2014 then $ 3.5 million in 2018.


June 22

Many companies buy a domain to operate a digital store to sell products or services to consumers. You can also look at this issue from the other side. The more consumers you have and the more affluent they are, the more demand for domains you can expect in the long run. Therefore, it's worthwhile to look at the digital consumers in China. Continue reading...

June 22

I am still puzzled by the domain sold recently in a Godaddy auction for $6,500. Continue reading...

June 17

.cn offers many choices to investors as the second largest extension after .com. You can register a domain in the .cn extension directly, for example and In addition, you can also register a subdomain of a .cn domain, for example,, and, which are subdomains of,, and respectively. Continue reading...

February 4

I believe domain investment based on real demand from end users is solid investment. For this reason, I spend almost every day researching companies in China. Continue reading...

Domain Wisdom

About Me

Domains are my specialty. Please read my daily posts on LinkedIn, join the conversation, and learn how to formulate your global domain strategy.

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Kassey Lee
Founder, Grandseeds